Website security is not to be taken lightly. Especially when you are providing services that require sensitive personal information from your visitors, such as payment details, login credentials and so on. Regardless of what you are offering, if you don’t inspire trust in your visitors, they will probably not buy from you.
That’s what SSL certificates are for. They show potential clients the kind of commitment you make to safekeeping their data and assure them that they have nothing to worry about.
The way this works is: a Secure Socket Layer (SSL) encrypts the data being sent back and forth between your server and the visitor’s Web browser and makes it so that no one can read the data.
Read Also: The Ultimate Guide to SSL Certificates
The certificate also serves another purpose… It tells the visitor that a trusted Certificate Authority has run checks on you to verify who you are and other important stuff, essentially “vouching” for you. SSLs are the worldwide standard for websites and offer several types to choose from, each for a different set of needs. For example, there are different levels of protection required depending on how many transactions you plan to process.
What trust level do you require?
You Need a DV Certificate
You Need a OV Certificate
You Need a EV Certificate
Here are some things to keep in mind when choosing SSL Certificates:
E-commerce Website Security
Different vendors might offer SSL certificates with different levels of protection. In case you’re going to be accepting online payments, consider going for the strongest, as it will make visitors trust you and therefore increase your sales numbers. It may be more expensive, but the extra cost should be covered by the increase in sales you’ll get by providing the strongest encryption.
Depending on your needs, you may need a quick issued but weak certificate, or a slow but strong one. For example, if your website needs to be able to process transactions immediately, then you should consider getting an instant SSL issued and start the process for a strong SSL at the same time. That way you don’t miss any clients during the validation process of your strong SSL which will take more time due to the more meticulous nature of the checks being run on you.
The more thorough the validation process, the more time will be needed to complete it. Validation can mean anything from just checking the domain name against the WHOIS domain database, to verifying all your business credentials (e.g. Dun&Bradstreet rating, articles of incorporation, licenses, etc.)
SSL Certificate Warranty
The warranty on your SSL is a very strong indicator of your website’s security. The stronger SSLs will offer more money as guarantee, which makes sense considering your business has been more thoroughly checked. The warranty gives the customer the assurance that if any fraudulent activity takes place as a direct result of the customer’s transaction with your website, then the Certificate Authority that issued the SSL will pay the customer up to anywhere from $10,000 to $1,000,000 as compensation.
Price and Number of Domains
It is not rare for people to need several SSL certificates, for multiple subdomains and Virtual Private Networks (VPN). Thankfully, SSLs are also offered in bulk. Note that in order to secure an online transaction you will need an SSL for every domain that takes part in it. Otherwise you can’t guarantee the data’s safety.
Another thing to keep in mind when buying an SSL is renewal. Your SSL certificate will eventually expire and need to be renewed. Failure to renew an SSL is accompanied by a deep cut in a website’s sales! A lot of browsers will make sure to notify your visitors that, even though you were secure yesterday, you have lost that credibility today. Different SSLs have different installation and renewal times, too. That’s very important when considering multi-year options. If you are going to need an SSL for a long time, then consider going for a multi-year or an ongoing renewal for your SSL.
Website Security Seals
A security seal is a visual indicator that tells visitors you are secure and adds to your credibility. Make sure that your SSL has one if you think you need it. Such seals are often used on landing pages and the like, to assure visitors from the get-go that you are safe. New companies that have not gotten their name out yet can benefit greatly from the extra confidence their visitors will have by seeing a website security seal.
Problems are always abundant in the world of electronics. Having someone to help you 24/7 is invaluable for a business, as it means that any problem that occurs won’t cause you to lose too many customers. Always make sure that you will have adequate support from representatives via whatever means is good for you (email, phone, chat, etc.) should you encounter any problems. It will make sleeping at night a lot easier.
Your customers need confirmation that you are not a fraud, that all their data will be encrypted and safe, and that they will not regret giving you their credit card number. SSL certificates are exactly for that purpose: To assure your customers that you take their data’s safety very seriously. The number one reason why people end up leaving their online carts without going through the register is a lack of confidence in the company they were going to buy from. An SSL will greatly reduce the abandonment rate for your website.